Rush Theatre Company
A theatre company based in Birmingham that offers Educational Plays and various Shows
We were approached by the Rush Theatre Company in regards to re designing their website for them and make it more engaging for users. They complained of not having any site engagement from users or anyone contacting them through their website.
From the very beginning, it was clear that the Rush Theatre Companies website had no call to actions and was simply dormant and uninviting. Our initial meetings with the company’s team allowed us to gain more insight into their vision, goals, and target audience, which laid the foundation for our design approach.
key features and functionality
- Tours & Shows designed a dedicated page to showcase the company’s repertoire of productions. This approach allowed visitors to explore and engage with each production, fostering anticipation and encouraging ticket sales.
- Tickets & Sales: We incorporated and collaborated with other theatre companies showcasing all of rush theatres shows within the tour section of the website allowing customers to buy tickets directly from the theatre itself. This cut alot of issues that may arise with ticket sales.
- Subscription Function: Incorporated a subscription form for users to receive news and updates on upcoming events and potential deals. This feature will also act as a measurement tool measuring how many users engage with the company via subscriptions.
- Analytics Tool Integration: We embedded into the site a tool that will be able to measure the sites user data. This way the company can oversee how a user interacts with their website, the amount of traffic gained, where the traffic is coming from and to also keep an eye on their conversions and sales.
Re - Designing The Rush Magazine
To capture the essence of Rush Theatre Company’s dynamic performances, we changed the layout of their old programme magazine and modernised it giving it a more updated modern look as opposed to its old outdated style.
We had only 48 hours to complete the magazine and so we went ahead and sent out the original magazine to a few individuals conducting what we call a usability study. We had 6 participants who went over the magazine and with prompted questions asked, we used the data received to pin point and find out what problems needed to be tackled.
We need you to razz our magazine as its too outdated now and doesnt bring in any sales the way it used to
Dawn CEO Rush Theatre Company
Upon identifying the issues and challenges we were addressing, we dedicated time to organizing and iterating on solutions. Our focus was on addressing each problem or pain point in a manner that preserves the integrity of the company’s branding and ethos.
Our 48 hours had finished. Overall Rush Theatre Company was happy with the design considering the short time we had to design and create this.
I recently had the pleasure of attending a theatre show, and I must say, it was an experience that left me thoroughly captivated and deeply moved. From the moment the curtains rose to the final standing ovation, every aspect of the production contributed to an unforgettable evening of entertainment.
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