Web Maintenence

behind the scenes at beyond

A Step-By-Step Roadmap To Success

What is web maintenance?

Website maintenance refers to the tasks required to keep your website functioning properly and to ensure your website is always up to date. It involves regularly checking your website for issues, correcting any issues, and undergoing any updates or upgrades.

There are a number of tasks required to properly check and maintain a website, including updating security software and plugins, adding fresh content, increasing new and returning traffic, and meeting the satisfaction of your site users. 

Ecommerce websites require a lot more focus and attention – An ecommerce website maintenance package could include anything from adding new products to your website to optimising your product pages and checkout stages as part of a conversion rate optimisation campaign.

The Importance of maintaining your website

Without having your website maintained, there will always be potential risks which include hacking, bugs and viruses.

If your website doesn’t work properly or looks outdated, customers will often click away. It will set a negative first impression of your business. The same applies If your website looks unprofessional, customers will automatically assume that your business will function in the same way.

Cyber Attacks

Repairing the damage caused by cyberattacks can be very costly, you may also lose customers who no longer trust your company or service provider with their personal information. Regular maintenance helps protect your site from cyber threats by keeping your security systems up to date which in return keeps your clients and users confident in the integrity of your website.

 

 

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More benefits in website maintenance

A website is not a matter of just developing, designing, and deploying it on a server. Maintaining your website is crucial to keeping your website up to date with the latest security updates and to ensure that your website has no issues.

Regular maintenance also plays a vital role in improving Google rankings and strengthening the website’s SEO.

Weekly checks

We will perform weekly checks on your website to ensure your website is running smoothly without risks. Tasks will include:

Monthly Checks

We will perform monthly checks on your website to ensure your website is running smoothy without risks. Tasks will include:

Security is paramount

Security

A website maintenance plan helps protect your business from virtual threats. Regularly updating your security software and renewing your SSL Certification help safeguard your site’s files. These are made up of sensitive information, such as passwords and customers’ private data — credit card numbers and banking details.

Developers who release these website updates are doing so to patch vulnerabilities they might have found. When you maintain your site’s security, it becomes harder for hackers to compromise your business and easier for customers to entrust their monetary assets to you

Sales

Sales are the lifeline of any online store. More people purchasing from your ecommerce site translates to a healthy and functioning business. To ensure keeping sales figures high, you’ll want to keep certain technical glitches at bay which could deter your customer’s shopping experience. Some common ecommerce site problems include bugs in product ordering, check out and payment processes, or failed discounts and free shipping due to an error

How Maintenance affects your SEO

The whole point to starting a business is to have customers, clients, or an audience. To achieve this, you will need to have traffic heading towards your website, in order to this you’ll need to keep your website regularly updated.

In regards to SEO and how your website affects your ranking online, Google for the most part tends to rank websites that have the most relevant and up-to-date information on their search engine results page with the addition of having a rightly structured website in regards to headings and text hierarchy. 

Google have known to remove entire websites that haven’t been updated recently or if they suspect it has been infected by malware. To stop this from happening it is essential you keep your website regularly updated with current content, keywords, and articles in order to rank well in search results.

Having your website regularly maintained is essential for your SEO strategy.

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