No one's visiting your website?
Not to worry, It happens!
So How can we improve your website?
Our method here is different to our start up business model. Here, we focus in depth on how to improve your already existing website and look for what we call ‘pain points’ and ‘user experience’ issues. We achieve this by conducting tests and usability research on your existing website to find out why your website is not performing well which includes:
- Website Audit
- Usability Testing
- Competitors Analyses
- User Research
Once we have conducted our research and collected all the necessary data and information we need, we than take that information and structure it in a visual user friendly way to be reviewed.
wait, there's more!
we don't just stop there!
Bespoke Marketing Plans
This is where the magic happens
We will prioritise tasks to ensure you get the very best results.
SEO
We focus on organic SEO to improve your sites ranking allowing your website to be seen on Google and other search engines by your customers and clients.
Includes:
- SEO Audits
- Keyword Research
- Content Creation
- On -Site SEO
- Off-Site SEO
- Content Blogs
Ads Campaign
We also add into the equation a marketing campaigns. We will also optimise your Google Business Page for you making sure its optimised and structured correctly.
Includes:
- Competitive Audit
- Keword Planning
- Social Media Ads
- Google Ads
- Landing Page Review
- Google Business
Ask Us Anything
Usability testing is a way to check how easy and enjoyable it is for people to use your product or service. You basically ask regular folks to try it out and see how they do. While they’re using it, you pay close attention to where they get stuck or confused. It’s like getting feedback from real users to make your product better and more user-friendly. So, it’s a helpful way to tweak things and make sure everyone can use your stuff without any hassle.
A competitor analysis is like checking out what the other competition in your in your game are doing. You take a look at your competitors—other companies or products that are similar to yours—and see what they’re up to. You might check out their products, marketing strategies, customer reviews, and how they’re doing in the market.
It’s kinda like peeking at your opponent’s playbook to see what moves they’re making. By doing this, you can learn from their successes and mistakes, and figure out how you can do better. Basically, it helps you understand what you’re up against and how you can stand out in the crowd. So, it’s a smart move to keep an eye on your competition and see where you can improve your own game.
A UX website audit is like giving your website a thorough check-up to see how well it’s working for users. During a UX website audit, we will go through your website with a fine-tooth comb, examining things like how easy it is to navigate, how fast it loads, and whether it’s user-friendly.
We look at different elements on your website like layout, design, content, and functionality to see if they’re helping or hindering the user experience. It’s kinda like having a detective investigate your website to find any problems or areas where it could be improved.
The goal of a UX website audit is to identify any issues that might be causing frustration or confusion for users, and to come up with solutions to make the website better.
User research in UX (User Experience) is like doing detective work to understand the people who will be using your product or service. It involves us talking to real users, observing how they interact with your website or product, and diving into their needs, behaviors, and preferences.
Think of it as getting to know your audience on a personal level. We ask them questions, watch how they use things, and listen closely to their feedback. This helps us figure out what they like, what frustrates them, and what they really need.
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if My aurobics was indexed, I would type “site:my-aurobics.com” into search engines.
If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.
Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.
On-site SEO: This is all about what you do directly on your website to make it more search engine friendly. It includes stuff like:
- Using the right keywords in your content.
- Making sure your website is easy to use and loads quickly.
- Creating good content that people want to read.
Off-site SEO: This is about things you do outside of your website to make it more popular and credible. It involves:
- Getting other websites to link to yours (backlinks).
- Having a presence on social media and engaging with your audience.
- Participating in online communities, forums, and discussions related to your industry or niche to establish your expertise and authority.
- Building a good reputation online by getting positive reviews and mentions.
Both SEO (Search Engine Optimization) and paid ads are ongoing costs, not fixed ones.
SEO requires continuous efforts to improve your website’s visibility in search engine results. This means regularly updating your website, creating quality content, and adapting to changes in search engine algorithms. It’s like gardening—you have to keep tending to your plants to make sure they grow well.
Paid ads, like PPC (pay-per-click) advertising, also involve ongoing costs. You pay for each click or impression your ads get. To keep your ads effective, you need to constantly monitor and adjust your campaigns, which means ongoing spending.
So, both SEO and paid ads require ongoing investment and attention to keep your online presence strong and effective.
Whether SEO and paid ads are cheap depends on a few things.
SEO can be cost-effective over time because once you rank well, you don’t have to keep paying for clicks. But it takes ongoing work and investment to get there.
Paid ads can give quick results, but the cost varies a lot. It depends on things like competition and how you target your audience.
So, whether they’re cheap or not depends on what you’re aiming for and how much you’re willing to spend. It’s important to consider what you’ll get back for your investment and how sustainable it is in the long run.
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