Get seen on Google
What is SEO?
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website, it is essentially a digital marketing skill used to rank a website making sure it appears on the 1st page of Google.
Does my site need SEO?
The short answer to that is No! not necessarily, I mean, if you want a website that has an online presence but can only be seen if users directly type in your domain, than by all means that is fine, however, it isn’t the most effective if you want to drive traffic towards your website leading to leads and sales.
The point in having SEO is so that customers or clients who have not heard of your company, service or agency will be able to find it using specific keywords.
Our SEO services are the driving force behind getting your website noticed on the world's most popular search engine, Google.
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At Digital Designs we can prioritise tasks to ensure you get the very best results
SEO
We focus on building your organic SEO which allows your website to be seen as trusted as it appears on top of sponsored searches.
Techniques Include:
- Technical SEO
- Content Creation
- Audits
- Keyword Research
- White Hat Techniques
PPC Campaign
Results-driven PPC campaigns, with targets that reflect your long-term strategies allowing more traffic to your website.
Package Includes:
- Competitive Audit
- Keword Planning
- Review Budget and Bids
- Landing Page Review
- Project Performance
Rise to the top
Increase Sales
When it comes to increasing sales and traffic, Search Engines depend on multiple factors to rank a website. With the help of our SEO Audit report, we can find and fix on-site issues and boost SEO-optimisation. Moreover, we provide an actionable, prioritized list of recommendations to help improve your website ranking and online visibility
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The SEO Experts
From technical audits to keyword research, from strategy division to its implementation, On-Page SEO is majorly what gets you to rank at difficult positions. Allow our technical experts to provide you a free SEO consultation session for your website.
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Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.
Everybody loves pie, so focus on making yours as big as possible.
Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.
If you type “Houses” into Google, Google will sift through billions of webpages and order them based on how trustworthy they are, and how relevant they are to “House”
Crawlability
Crawlability basically describes the search engine’s ability to access and crawl content on a page. If a site has no crawlability issues, then web crawlers can access all its content easily by following links between pages
Simply put, the more focus you put into your SEO strategy, the sooner you’ll see the effects. But generally it cant take up to 6 months to see any real changes. It all depends on how competitive the keywords assigned to your website are.
Content is very important when working with SEO. High-quality content can drive more traffic to your website and increase your visibility. Content should be quality, unique, relevant. The more content the more keywords you can use when ranking. Also, content keeps users on the page longer. If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer.
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if My aurobics was indexed, I would type “site:my-aurobics.com” into search engines.
If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.
Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.
Technical SEO in its simple terms refers to the technical aspects of your website that will help your pages rank in search engine results.
The whole point of technical SEO is to help search engine crawlers notice your site over others whose technical SEO is not optimised or poorly optimised and includes:
- Site speed
- Quality internal linking structure
- Eliminating 404 errors
- Avoiding duplicate content
- Page speed loading time
- Mobile friendly
- Website security
- Structured data
- An XML sitemap
In addition to working well together, SEO and PPC (Pay Per Click) both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, where as PPC tends to drive users to the bottom of the funnel to take action.